EXPERIMENTAL SHADES – Producer and all-around music star Will.i.am took his love for eyewear to the next level. Together with his close friend, designer George Gorrow, he launched his own line of experimental eyewear, named ill.i Optics.

The fact that Will.i.am branched out into the realm of sunglasses comes as no surprise. He is an avid collector and connoisseur, with a passion spanning 2 decades. No wonder, because he is rarely seen in public or on stage without a pair of sunglasses!

As for the Will.i.am eyewear brand, its current range already contains a total of 18 frames – out of which 9 are sunglasses and 9 are optical frames – and some of the models are set to debut in 2015. A nod to both early hip hop and “contemporary progressive influences”, the frames have a unique look that clearly stems from a futuristic design approach.

With clean lines and a restrained color palette, the shades are not your regular cup of tea. Instead, they seem to have been designed for fashion-forward customers. However, this doesn’t mean that the glasses don’t follow the latest eyewear trends: from side shields to thick frames, aviators and gold metal inserts, it’s all there!

View some of the models in the gallery above and watch the video introducing ill.i Optics below:

Product photos via http://ill.i.am/