ETHEREAL VISION – Giorgio Armani’s Spring/Summer 2015 collection was inspired by the on-and-off materialistic nature of sand dunes. Airy, light and breezy materials were intertwined, mixed and matched so as to convey a feeling of easiness and luxury at the same time. The color palette is remarkably monochromatic, but it scatters across all sorts of prints and textures, out of which floral embroideries and python patterns are the most remarkable.
Knowing all this, the patterns and colors of the Giorgio Armani eyewear for 2015 should come as no surprise. The ad campaign focuses on a pair of women’s sunglasses and on a pair of men’s optical frames, both in soft shades of brown. Shot by Sølve Sundsbø, the images convey the same camel/sandy tone that could be seen throughout the collection.
Modeled by Josephine Le Tutour, the butterfly sunglasses have a slightly oversized silhouette and are rimless. Their clean design is perfectly completed by metallic details marking the place where the black-striped temples and nose bridge meet the lenses. Simple, sophisticated and somehow ethereal – this season’s Giorgio Armani sunglasses for women are a feminine no-fuss affair.
As for the men’s eyewear, Giorgio Armani somehow manages to keep the very same aesthetic. The difference is that, this time, it is ground into a tougher, masculine approach. The semi-rimless optical glasses hint to that ethereal feeling, but their upper part paints a more manly picture. The sepia frame appears to be carrying enough of a texture to make it look edgy and more lived-in. Modeled by a serene-looking Mathias Lauridsen in a soft tailored white suit, the Giorgio Armani men’s glasses really come alive.
Check out the entire campaign in the gallery above.
Photos via models.com
Campaign Credits (via models.com): Giorgio Armani – Designer, Sølve Sundsbø – Photographer, Beat Bolliger – Fashion Editor/Stylist, Anthony Turner – Hair Stylist, Lucia Pica – Makeup Artist, Josephine Le Tutour – Model, Mathias Lauridsen – Model