ON THE EDGE – Resting on the raw edge of a metal girder, model Roch Barbot sees Life as a beautiful sport as he gazes towards the horizon. His Lacoste eyewear gives him an expression of easiness in the face of danger. Alone, high above the city, he is ready for light-hearted decisions.

In line with the S/S 2014 campaign for the brand, whose face is also Roch Barbot, the sunglasses mirror the concept of this collection: a sporty line with an urban twist. Those blue temples go perfectly with the clear blue sky in the background!

A wonderful take on summer in the city, this Lacoste eyewear campaign reminds us that we can live fearlessly and actively, no matter the time or place.