MORE THAN JUST JEWELRY – Must be a good time of the year to launch new sunglasses, since more and more brands are expanding their product range into eyewear territory. However, very few of them have as high a starting point as Shamballa Jewels. The brand, founded in Copenhagen, Denmark, by brothers Mads and Mikkel Kornerup is world-famous for its iconic macrame and beaded bracelets, which are inspired by yoga and meditation. Boasting an impressive client base that includes the likes of Jay Z, Carine Roitfeld, Gwyneth Paltrow or Giorgio Armani, Shamballa Jewels is now expanding its offer, WWD reports.
Launched in collaboration with eyewear designer Larry Sands, the new line is already a well received endeavor. Karl Lagerfeld himself scooped up a pair and wore them straight to Chanel’s casino-themed couture show last week. And, with a significant part of the stock already sold out in Colette, the Parisian concept store, there’s no doubt that Shamballa eyewear will follow in the successful footsteps of the ultra-chic jewelry.
Made in Japan and constructed from titanium and acetate, the luxury frames feature gold and leather inserts and show off the same level of sophistication that the brand is known for. A declaration of premium quality, craftsmanship and spirituality, the Shamballa sunglasses come in 15 different styles and are priced between 900 and 24,000 euros. From decorated cat eye frames to round, oversized silhouettes, aviators and the most exquisite flat tops, almost the entire eyewear spectrum is represented.
Licensed to Larry Sands’ SL Luxury Group, Shamballa eyewear is set to increase awareness for the brand. The sunglasses will enjoy a much wider distribution than the brand’s jewelry pieces, considering the extra optical stores that come into play. (WWD)
Photo source: the Shamballa Jewels Facebook page