A SHARP EDGE – The Miu Miu Spring/Summer 2015 campaign is out, showing a refreshingly natural attitude. It’s not uncommon for Miu Miu to enlist actresses for its campaigns – look no further than the Spring/Summer 14 campaign which featured Elle Fanning, Bella Heathcote, Lupita Nyong’o and Elizabeth Olsen. However, this time around, the atmosphere is completely different. The latest Miu Miu campaign brings out 3 actresses who can pump up the dark, moody vibe. Clad in head-to-toe Miu Miu, Mia Goth, Imogen Poots and Marine Vacth are each starring in a short video that has the viewer peek around walls and doorways.
For the eyewear shot though, the approach shifts radically and we are (thankfully) getting a first-hand view of the Miu Miu eyewear for this summer. Modeled by Imogen Poots, the sunglasses hold the raw cut bottom half that is so typical of Miu Miu. However, instead of the sleek cat eye silhouette that governed the past seasons, we are looking at a new, square shape. The thick rims and even thicker temples are, of course, still there. The unique character of these glasses shines through even more thanks to the marble-like finish. It’s clear: these statement Miu Miu sunglasses are the perfect conversation-starters for the new season.
Photo via the Miu Miu Facebook page.