The Marc Jacobs Spring/Summer 2014 eyewear campaign comes in video form and is, as the title says, set on the sunny side of a mountain. Namely, on a farm.

The short video features a model wearing head-to-toe Marc Jacobs while performing regular, daily tasks around her farm. She feeds the chicken, collects the fresh eggs and sweeps the porch, all while wearing the latest clothes and sunglasses from Marc Jacobs.


The contrast between the tasks performed and the incredible designer eyewear comes across as intended: the natural setting is so refreshing to see instead of the expected urban decorum!

This campaign manages to be both inspiring and innovative, as it showcases the versatility of Marc Jacobs sunglasses. It reminds us that we can be glamorous anytime, anywhere!

Photo credits: Marc Jacobs