Li Bingbing, one of China’s most celebrated actresses, has teamed up with Gucci for the Bamboo Eyewear Spring 2014 Collection. The portraits were shot by Sølve Sundsbø and convey a powerful, yet delicate aesthetic in pure Gucci fashion.

In the photographs, Li Bingbing wears square and rectangular frames from the new Gucci eyewear collection, which are superb against her perfect complexion, sleek hair and red lips. The frames in the Bamboo collection are made of bio-based acetate, a substance that contains a large amount of natural components. This feature is in line with Gucci’s commitment to good environmental practice.

So it comes as no surprise that Gucci has partnered up with Li BingBing. In 2009, the Chinese actress established her own charitable organization named L.O.V.E, which is dedicated to environmental protection and the promotion of a positive and healthy lifestyle.

This outstanding partnership goes to show that fashion and environmental protection can, indeed, come together. Through this campaign, both Li Bingbing and Gucci are striving to make the general public more aware of the increasing need for green initiatives.