ROCK STAR LIFE – Set in Los Angeles, The Juicy Couture Fall/Winter 2014-2015 campaign stars Victoria’s Secret Angel Martha Hunt roaming the streets with a rock band. Even though the group of boys that surrounds her look like they could be real bad-asses on stage, it’s Martha that seems to be calling the shots in this campaign. Sassy and always in the center of attention, she’s rocking (ok, pun intended) several new Juicy Couture looks.

Dressed in everything from a flirty dress to skinny jeans or a signature Juicy Couture track suit, the Hollywood-set pictures look effortless, yet all-around fabulous. And, when it comes to accessories, the feeling remains the same. Martha and her band are all wearing glasses at one point or the other, so black, understated shades come across as signature accessories.

Yet, in one of the images, Martha is seen wearing a pair of edgy Juicy Couture eyeglasses – glam! Those Juicy Couture frames are all-black, in tune with the rock ‘n’ roll vibe of the campaign. The slim, rectangular glasses have their temples dotted with small crystals which go all the way to the front. Granted, this is a small detail, but it gracefully contributes to the image of the Juicy Couture girl who is not afraid to rock it out with the band while keeping her feminine edge in place.

If this campaign has opened up your appetite for more Juicy Couture eyeglasses, check out our selection here.

Photos via

Campaign Credits (via Inez van Lamsweerde and Vinoodh Matadin – Photographer; Carlyne Cerf De Dudzeele – Fashion Editor/Stylist; Jeanine Lobell – Makeup Artist; Martha Hunt – Model