A BOLD MIX – This fall, Liu Jo eyewear introduces fresh, clean and colorful designs that are a breath of fresh air in an otherwise rather monochromatic season. The campaign is short and sweet, showcasing the latest frames in a simple and tasteful way.
The images show American model Anna Speckhart modeling a few pairs of Liu Jo glasses: a pair of sunnies and a couple of pairs of optical frames. With messy hair and dressed in a cozy-looking coat, Speckhart poses in a rather exotic-looking interior and stares into the distance through her Liu Jo eyewear pieces. The images look intimate and they convey a feeling of bewilderment, looking more like candid snapshots than scripted eyewear campaign photos.
As for the glasses themselves, the collection introduces both oversized and dual-colored sunglasses that follow the latest industry trends in their own, whimsical style. The rectangular, round or cat eye shades feature an eclectic mix of refreshing colors and prints. As for the optical frames, the colors range from pastel pink to blue, red and fuchsia, with the occasional black and brown. All the shades feature the logo of the brand written in golden letters on the temples and bobbed endings, right behind the ears.
The fine detailing and the fresh blend of colors in the Liu Jo Eyewear Fall 2014 collection are the marks of the bold Italian appeal that’s so specific to the brand.
Watch the backstage video here:
Photos via liujo.com and augenoptik-kreuzpeintner.de