COMING SOON: GWEN STEFANI EYEWEAR – Are you ready for this? Singer, songwriter, designer and all-around fashion maven Gwen Stefani is about to add another title to her already impressive resume. The Grammy Award-winning musician has partnered with leading eyewear provider Tura Inc. to launch her own stylish eyewear. The new line will include sunglasses and optical eyewear for both of her brands, L.A.M.B. and GX by Gwen Stefani.

Launched in 2004, L.A.M.B., an acronym for Love Angel Music Baby, was created by Gwen Stefani to be an expression of her love of design and fashion. L.A.M.B. is a luxe collection of clothing, handbags and shoes, based on Stefani’s “old Hollywood meets rock ‘n’ roll” style. Following the same inspiration, GX by Gwen Stefani is a lower-priced line, focusing on accessories like handbags, shoes and, soon enough, eyewear.

Set to launch at the beginning of 2016, the two eyewear collections will each be designed to fit in with the aesthetics of the respective brands. The L.A.M.B. collection will take Stefani’s signature retro touch and modern street style vibe and turn it into frames that are embellished with pyramid studs and metallic accents. The GX line will take a more colorful, but equally street-style-inspired approach. And, if Gwen’s personal taste is any indication, we should be in for two collections of sunglasses that will show off her sophisticated aesthetics.

Other famous names that have collaborated with Tura include stylist Kate Young, Lulu Guinness and Geoffrey Beene. (

Photo credits: Gwen Stefany by Liton Ali (link), file licensed under the Creative Commons Attribution 2.0 Generic license.