RETRO FLAIR – The Gucci sunglasses game is strong this season. After a campaign that was entirely dedicated to eyewear and featured cool sunglasses and optical frames, let’s see what Gucci is proposing in the mainline campaign. After all, one can’t just get enough of Gucci just like that.

First, let’s take a moment to note that this particular campaign represents the very last collection of Frida Giannini at Gucci. For next season, Gucci will be all about Alessandro Michele’s vision, the new creative director whose debut seems to steer the brand in a whole new direction. But musing on what this means will need to wait until autumn rolls along. So now let’s focus on the cool and contemporary vision of the 70s that Frida Giannini envisioned.

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If the collection itself revolved around suede, denim an trippy prints, the eyewear followed suit by morphing into an impossibly cool pair of round frames. With a gold slim steel frame and tortoiseshell rims, these Gucci frames breathe elegance. The temples, bridge and top bar are delicate and chic, perfect to balance every vintage or vintage-inspired look this coming summer.

Photos via gucci.com