The 2014 Frames of Life Campaign from Giorgio Armani is a moody, black-and-white representation of daily life with a sober, yet cool vibe. With slicked-back hair and a mysterious look, model Anthony Thornburg showcases this season’s retro-styled Giorgio Armani eyewear. The campaign images were shot by photographer Serge Guerand.


But the still shots are just the beginning of a more complex story – the random encounter between a man and a woman. They see each other by chance and a spark ignites. They start searching for one another and each second is filled with the thrill of the moments they haven’t lived yet. Will they meet again?

 Watch the campaign movie below:

Another absolutely stunning campaign from Giorgio Armani, who stays true to his Frames of Life concept by creating unique and unforgettable memories! All perfectly captured in the sleek, retro-styled glasses.

Photo credits: Giorgio Armani