FALL MOOD – Summer is beginning to melt into autumn and, let’s face it, we are none too happy about it. However, the Fall-Winter eyewear campaigns that keep rolling in may lighten up our mood.
This Hugo Boss eyewear campaign has only recently rolled in, but it has already caught all our attention. The powerful, luxe eyewear perfectly completes the rest of the structured red, black and gray looks featured in the campaign. The dark and moody images feature model Edie Campbell and actor Scott Eastwood, son of none-other than Clint Eastwood himself. While Edie’s glasses show a dynamic, modern edge, Scott’s are classically rendered black and white. The latter successfully convey a sense of drama and unattainable mystery typical of Old Hollywood.
With Hugo Boss sunglasses or optical frames, the clean and simple design is always a winner. Colors are kept cool: black, gray and brown make the rules, together with a few precious golden details. The rectangular and square shapes fit right in the moody picture painted by the dark-haired Edie and the impossibly cool Scott.
The Hugo Boss eyewear campaign was photographed by famed duo Inez van Lamsweerde and Vinoodh Matadin. Photos via hugoboss.com.