SURREAL LOOKS WITH MISSONI EYEWEAR – This season, the Missoni campaign was all about futuristic, whimsical products. From the garments themselves to the Missoni eyewear, the playful vibe was successfully translated into beautiful imagery by photographer Viviane Sassen. Starring model Joan Smalls, the campaign was staged on an archaeological site dotted with colorful, robotic alter egos. The futuristic feel of these creative props was beautifully intertwined with Missoni’s signature prints and textiles, revealing an enhanced, modern approach.
And what a beautiful juxtaposition it is! Missoni have managed to bring together femininity and chicness in a setting that stays true to both the real and the imaginary world.
Wearing a pair of geometric, thick rimmed sunglasses, model Joan Smalls looks like a sci-fi hero who explores a rich historical scenery. Draped in a signature Missoni print, hair slicked to the back and with a determined glance, she looks both fierce and delicate. And the thick, black-and-white print temples of her Missoni sunglasses add some edginess to the abstract look.
As for the optical Missoni eyewear, Joan Smalls rocks a beautiful pair of semi-rimless frames, in a color mix that is inherently Missoni. Dashes of turquoise elevate the brown frame and its slight cat eye allure imprints a sophisticated and feminine attitude.
Check out all the looks in the gallery above, as well as a few other images from the campaign.
Photos via missoni.com