Fendi has recently launched the Color Block eyewear collection for Spring/Summer 2014 and it is hot, hot, hot!

The promotional video was directed by Ruth Hogben and features special guest singer Kiesza. This comes as no surprise, because the fashion house is known for working with up and coming artists – Fendi has previously collaborated with Beth Ditto and Amy Winehouse.

The video starts with Kiesza busting a move with the New York city skyline in the background. The dynamic film also shows her wearing summery Fendi eyewear on an ever-changing brightly colored background.

The eclectic nature of the video artfully represents the spirit of Fendi Color Block eyewear. The collection features square, round and cat eye styles with tortoise rims and colorful, transparent arms. Some of the most spectacular styles boast a double-layer effect on the front that most probably inspired the promotion video – watch it below: 

Photos: fendi.com