BOSS MASTER THE LIGHT CAMPAIGN – Another day, another freshly released eyewear campaign. Hugo Boss is the latest brand to dive straight into summer with this new, sleek and symbolic BOSS collection.

The promotional video stars three top bloggers, Rumi Neely, Mariano Di Vaio and Bryanboy, who share their views on the duality of light and darkness. The trio is seen exploring the magical, vitalizing attributes of the sun’s rays – a direct nod to the motto of the campaign, “Mastering the Light”. Each of them is shown following her or his path and appreciating the positive impact of light on their daily lives. And the result is mesmerizing:

And, of course, so are the frames. The new BOSS eyewear collection is a cool mix of contemporary shapes mixed in with vintage-inspired ones, each donning their own undeniable charm. Between sunglasses and optical frames, the choice is varied. In the campaign, Rumi Neely sports a pair of oversized cat eye sunglasses with mirrored lenses, Mariano Di Vaio’s frame of choice has a 50s, vintage flair, while Bryanboy looks elegant in a pair of ultra-lightweight frames with a rectangular silhouette and slim contours. Check out these three frames in the gallery above and enjoy a few extra individual clips below:

Photo and video credits: Hugo Boss

Photo source:

Video source: the Hugo Boss official Youtube channel