BRIGHT AND CASUAL – Extremely colorful and modern, the Fall/Winter 2014-15 Benetton eyewear looks street-style ready! The campaign was shot in the usual Benetton way and features two models posing in an all-white bright studio, wearing the latest clothes, outerwear and glasses from the brand.
Youthful and radiant, the two models pose both together or separately in a bunch of different outfits with matching Benetton eyewear. The colors of the frames range from delicate pastels – soft blue, pastel peach – to more intense hues of blues and greens and they are presented against contrasting outerwear. In just a few images, the campaign transports us through the most significant eyewear trends for Fall 2014: colorful, geometric and oversized frames.
The intensely vivid sunglasses are shaped as oversized, extravagant looking eyewear and are dual-colored. And the optical frames don’t fall far behind either. The rectangular and, sometimes, rounded glasses look exquisitely modern and come in bold and daring peach and electric blue.
This down to earth, cool-looking campaign is like a breath of fresh air! Everything about the latest Benetton eyewear, from the trendy frames to the effective styling and to the clean white background, speaks of an effortless, casual style.
Benetton Eyewear Campaign Fall/Winter 2014-2015 Campaign Credits:
Giulio Rustichelli – Photographer
Ellen Mirck – Fashion Editor/Stylist
Loris Rocchi – Hair Stylist
Photos via models.com